The video begins in black and white which suggests it is set years ago. This music video has similar elements to Britney Spears circus. We are introduced to the artist in the same way as they are both sat at their dressing table. There is the same element of suits and hats but this time it is the males who dress in this way. The dress also suggests that the music video is set in the past. There is an intertextual reference to marilyn monroe as Christina Aguilara dresses in a white halter neck floaty dress, has short blonde curls and red lipstick. The artist wears a father on her hat just like Britney Spears does in Circus this connotes the show girl image they are trying to create. There are elements of performance too as we see circus acts and the artist her self take part in this. Again the video can compare to Britney Spears circus because both use animals as props. There is a telegram used i nstead of a letter which also highlights it is set in a different time era.
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