Over view:

All of the music videos I annalysed were picked for a reason: I wanted to dicover the specific codes and conventions of this genre. Through my research I have established some clear conventional styles:

• The use of the colour red - To connote lust, danger, power
• The contrast of bright lighting against a dark background - To place the artist in a position of power
• The use of sequins on costumes- Connotes a theatrical theme of glamour and wealth
• The use of black hats worn by female artists- connotes power
• The use of chairs- this is a common prop because it is simple but looks effective
• Red lipstick- To connote lust