Britney Spears Circus

The reason I decided to analyse this particular music video is because the music video and lyrcis are the same genre as my chosen song. The music video begins like a perfume advert with a close up on two bottles of perfume. The perfume bottle are recognisable as the artists own perfume range. At the begining there is a theme of diomands as the artist wears a diomand necklace and earings. Diamonds connote wealth and glamour, this is also an intertextual reference to the song 'diomands are a girls best friend'. There is a close up on the jewelery box with the pair of diomand earing placed in it, the box has the name of a designer on this is also an advertising technique which makes it like an advert.Then the scene changes comletely, the lighting goes to almost black and we see a silhouette f Britney. Britney is holding a hat which is often asociated with show business. We then see a stage and a hat places on a chair. Three white doves fly out of the hat this sybolises show business too and also magic. There is a point were britney is stood against a red theatre curtain and has a spotlight from infront rather than above this looks effective because the rest of the set is almost black so you her blondehair, white sequin dress and black hat stands out and looks theatrical. There is a low angle shot of Britney in her dressing room she is putting on a suit jacket. The fact it is a low angle shot makes her look powerful and the fact she is putting on a suit jacket means she has authority. All of her backing dancers wear different clothing this suggests individuality and uniqueness. The video experiments with the contrast of light using white lights minimalstically so that the background is almost always in complete darkness.