This is the first edit of my music video. I have posted it so that I can keep track of my progress throughout the process of creating my music video. I am content with the beginning of my music video as the beginning of my music video cuts quickly with the beat of the music and grabs the attention of the viewer. The beginning of a music video is extremely important as it sets the tone for the rest of the music video. I am aware that I need to grab the attention of the viewer within the first 10 seconds. As this is the first edit of my music video there are some elements which could and will be improved. For example in places the lip sync is not in time with the music this ruins the verisimiliatude for the audience who want to beleive in what they are watching. I also feel that some shots could be cut shorter as they become to tedious in places. This however, is not a problem as I have lots of other shots which I have not yet applied to my music video. I knew when filming that I would need a variation of shots filmed from different directions. I am happy with the performance given by my actress as I think she fits in with the conventional artists I have watched in west end musicals and film adaptations of musicals. There are also some shots which I wish to repeat more often, for example the silhoette shot which is a great contrast from the rest of the video and could be used to effect on intervels which occur often within the soundtrack.
Sunday, 26 December 2010
Analysis Of Album Advertisement: Burlesque - Christina Aguilera
On the album advertisement the contrast of black and white have been used to make the artists features stand out such as their lips, eyes and cheak bones. The names of the artist are not displayed this is because the artists are well known and popular to a mass audience so the producer of this advertisement felt that this was not needed. Christina Aguilera wears a hat in this advertisement which is a common theme I have picked up on in this particular genre as it gives the artist power and connotes this show girl image. The use of the link lipstick however does contradict common stereotypes of it's genre as this would be expected to be red. However, it fits in with the colour scheme as the title is also pink. This draws attention to the artists lips and the title as it is placed upon a black and white backgroun. The only information included is the name of the album and the record company. Although this information is limited the user is expected to know of this album so well that it is not needed.
The reason I have picked these two images to discuss is because they both show a contrast in bright colours and dark colours which is something I plan on doing in my music video and anciliary texts. By contrasting bright colours with dark colours it creates a postmodern theme and also allows you to highlight specific elements. I think that colour is particuarly important in media as although many consumers of media may not be aware of it the colours used in media texts signify and connote different ideas to it's audience.
Codes And Conventions Of Album Advertisements
Album Advertisement usually have a image of the artist as the dominating image, the text (of the artists name) usually overlaps ontop of the image. Bright colours are often used to catch the attention of the audience and make a statement. The release date is usually present and the forms in which it can be bought such as download, purchasing online or on the high street. The record label is usually stated also. The mise en scene and colours of the image are usually an important aspect of setting the genre of the album and artist. The costume worn by the artist should also be highly recognisable and should follow the style of the album and the already established image the artist should have created. Overall the advertisments are usually fairly minimalistic and to the point. The image should say it all!
Tuesday, 7 December 2010
Christina Aguilera Official Website Home Page
When you first open the website you are presented with the spry menu (which navigates the user around the website) and below this is a series of advertisements of the artist which occasionally scroll from one to the other. This advertises the artists perfume, jewellery collection and DVDS. This is all merchandise that the artist has produced under her label. By advertising this on the website they can target their main audience which is her fans. Below the advertisements the heading 'latest news' is just viewable however the user has to scroll down to find out more information. This is a technique used to persuade and engage the user to scroll down. The font is fairly small but bold which emphasises it. The font is white placed on a black background; these are good contrasting colours as they stand out well from one another. Pink is also used which also stands out wel against the black bakcground. This colour scheme also follows the colour scheme for the artists album and advertisement. The website homepage has a large scroll bar, this is a useful feature as users can often be put off websites if the scroll bar is extremely long as this suggests that they are going to be presented with masses of information which can be off putting. The user can therefore only scroll down the website once. When the user does scroll down they are presented with links which navigate them to the 'latest news' this is a way of reducing the amount of space on the homepage. The user is also presented with hotspot images which are advertisments. Hotspots mean that the images act as a link and when the user clicks on them they will navigate them to a relivent page; again reducing the amount of space used on the homepage.
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